Privacy Policy

Last Updated: 05/13/2026

etrailer (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes how we collect, process, retain, and disclose personal data about you when you interact with us, including through any website or online service that posts or links to this policy (including www.etrailer.com), any mobile applications we offer, our social media pages, our customer service channels (including telephone, email, and live chat), and any other context in which we interact with you as a consumer (collectively, our “Services”). This policy also describes our practices for using, maintaining, protecting, and disclosing that information.

Our Notice at Collection, which describes the categories of personal information we collect and our purposes for collection at or before the point of collection, is available at Notice at Collection.

This policy applies to information we collect:

Through any website or online service that posts or links to this policy, including www.etrailer.com .
Through any mobile application we offer that links to this policy.
When you communicate with us by telephone, email, text, live chat, or other electronic or physical means.
When you visit or interact with us at our physical locations, including our retail and warehouse facilities.
When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
Through our social media pages and presences.

It does not apply to information collected by:

Any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Services.

Please read this policy carefully to understand our policies and practices regarding your information and how we treat it. By interacting with our Services or providing us with your information, you agree to the collection, use, and sharing of your information as described in this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children’s and Minors’ Data

Our Services are not intended for, and we do not knowingly collect any personal data from, individuals under the age of 18. If we learn we have collected or received personal data from an individual under 18 years old without verification of parental consent, we will delete that information. We do not have actual knowledge that we sell or share the personal information of consumers under 18 years of age. Where applicable state law applies a “knows or should reasonably know” standard, we take reasonable steps to identify and protect the data of minors.

The Personal Data That We Collect or Process

“Personal data” (also referred to as “personal information”) is information that identifies, relates to, or describes, directly or indirectly, you as an individual, such as your name, email address, telephone number, home address, or payment information.

Categories of Personal Information Collected

We have collected the following categories of personal information from consumers within the preceding 12 months:

Identifiers. Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers.
Personal Information Categories Listed in Cal. Civ. Code § 1798.80(e). Name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories.
Characteristics of Protected Classifications Under California or Federal Law. We may collect information you voluntarily provide that reveals characteristics of protected classifications, such as age or gender.
Commercial Information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or Other Electronic Network Activity Information. Browsing history, search history, and information regarding a consumer’s interaction with our website, application, or advertisement.
Geolocation Data. General geographic location derived from your IP address or other sources.
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information. If you contact us by phone, we may record those calls for quality assurance purposes. We may also collect photographs or videos you submit in connection with product reviews, returns, or customer service inquiries.
Professional or Employment-Related Information. If you apply for a position with us, we may collect information about your current or past employment.
Inferences Drawn from the Above. Inferences drawn from any of the information identified above to create a profile about a consumer reflecting preferences, characteristics, behavior, attitudes, and tendencies, including product preferences, purchase propensities, and browsing tendencies.

Sensitive Personal Information

We may collect the following categories of sensitive personal information:

Account log-in credentials in combination with any required security or access code, password, or credentials allowing access to an account.
Credit card, debit card, or other financial account numbers in combination with any required security code, access code, or password that allows access to an account.

We use and disclose sensitive personal information only for purposes permitted under California Civil Code § 1798.121 and California Code of Regulations, title 11, § 7027(m), including to perform services or provide goods reasonably expected by an average consumer, to prevent and detect security incidents, and to verify and maintain the quality of our Services. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about consumers. Where applicable state law requires your consent before we collect or process sensitive personal information, we will obtain such consent before engaging in that collection or processing. We do not sell or share sensitive personal information.

How We Collect Your Personal Data

Information You Provide to Us

We collect information about you when you interact with our Services, such as when you:

Create or update an account on any of our websites or platforms.
Place an order, make a purchase, or request a return or exchange, whether online, via chat, by phone, or in person.
Subscribe to our email newsletters or marketing communications.
Contact our customer service team by phone, email, live chat, social media, or other means. When you use our live chat feature, we may collect your name, email address, and the content of your conversation to assist you and improve our Services.
Submit a product review, question, or other content.
Participate in surveys, sweepstakes, contests, or promotions.
Provide vehicle information in connection with product fitment or compatibility inquiries, including installation requests submitted through our website.
Schedule a local pickup or in-store service appointment.
Visit or interact with us at our physical locations.
When you request a dealer referral or installation service, including vehicle information, contact details, and service preferences shared with our dealer partners.

Information Collected Automatically Through Our Services

As you navigate through and interact with our Services, we use automatic data collection technologies to collect information that may include personal data. Information collected automatically may include usage details, IP addresses, operating system, browser type, and information collected through cookies, web beacons, and other tracking technologies, including details of your interactions with our Services such as traffic data, location data, logs, and other communication data, and which resources and features you access and use. In addition, when you contact us by telephone, your call may be recorded and the contents of such call may be transcribed, including through the use of automated transcription tools, and used for quality assurance, training, dispute resolution, customer service improvement, and other lawful business purposes, to the extent permitted by applicable law.

We may use these automatic collection technologies to collect information about your online activities over time and across third-party sites or other online services (behavioral tracking). Using automatic collection technologies helps us improve our Services and deliver a better and more personalized experience.

The technologies we use for this automatic data collection include:

Cookies. A cookie is a small file placed on your device when you interact with the Services. We use both first-party cookies (set by www.etrailer.com , including session IDs and cart data) and third-party cookies (set by our analytics and advertising partners). You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Services.

Local Storage. We use local storage on your browser (including for www.etrailer.com and www.googletagmanager.com ) to store user preferences, view history, and persist analytics data to improve your experience.

IndexedDB. Our Services use an IndexedDB database (“etrailerDB”) that contains a messages store used for chat history and notifications functionality.

Web Beacons. Some parts of the Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company to count users who have visited those parts or opened an email and for other related statistics.

Third-Party Trackers and Analytics

When you interact with the Services, the following third parties may use automatic collection technologies to collect information about you or your device:

Google Analytics (GA4) and Google Tag Manager. We use Google Analytics and Google Tag Manager for analytics, user behavior tracking, and tag management. Google uses the data collected to track and monitor the use of our Services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt out of having your activity on the Services available to Google Analytics by installing the Google Analytics opt-out browser add-on. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page at https://policies.google.com/privacy .

Google Ads (AdWords). We use Google Ads for ad conversion tracking and remarketing. Google Ads is governed by Google’s privacy policy, available at https://policies.google.com/privacy .

Microsoft Clarity. We use Microsoft Clarity (via www.clarity.ms and scripts.clarity.ms) to generate heatmaps and session recordings that help us analyze how users interact with our website. For more information, visit Microsoft’s privacy statement at https://privacy.microsoft.com/privacystatement.

Hotjar. We use Hotjar to generate heatmaps, session recordings, and user feedback polls that help us understand how visitors interact with our website and identify opportunities to improve the user experience. For more information, visit Hotjar's privacy policy at https://www.hotjar.com/legal/policies/privacy/.

Bing Ads (Microsoft Advertising). We use Bing Ads (via bat.bing.com) for analytics and conversion tracking for Bing search ads. For more information, visit Microsoft’s privacy statement at https://privacy.microsoft.com/privacystatement .

Meta Pixel (Facebook). We use the Meta Pixel (via connect.facebook.net) for ad targeting and conversion tracking. You can learn more about Meta’s data practices by visiting Meta’s Data Policy at https://www.facebook.com/privacy/explanation .

Pinterest Tag. We use the Pinterest Tag (via ct.pinterest.com and s.pinimg.com) for tracking Pinterest interactions and ad conversions. You can opt out from Pinterest’s interest-based ads by enabling the “Do Not Track” functionality of your web browser or by following Pinterest’s instructions at http://help.pinterest.com/en/articles/personalization-and-data . You can learn more about Pinterest’s privacy practices by visiting their Privacy Policy at https://policy.pinterest.com/en/privacy-policy .

Listrak. We use Listrak for email marketing automation, customer analytics, and shopping cart abandonment tracking. For more information, visit Listrak’s privacy policy at https://www.listrak.com/privacy-and-terms/privacy-policy .

Important Notice Regarding Tracking Technologies. The tracking technologies and third-party services described in this section are representative of those that may be deployed on our Services at any given time. Due to the dynamic nature of digital advertising technology, the specific trackers, cookies, and third-party services operating on our Services may change. Consumers who wish to verify the specific tracking technologies currently in use on their devices may do so by using their browser’s developer tools, privacy settings, or third-party browser extensions designed to detect and manage tracking technologies. The absence or presence of any particular tracker at any given time does not limit our general disclosures regarding the categories of tracking technologies we may use.

These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal data, or they may collect information, including personal data, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Information From Other Sources

We may receive personal data about you from other sources and combine that with information we collect directly from you. For example, we may obtain information about you from:

Service providers that we engage to perform services on our behalf, such as email platform providers, payment processors, analytics services, and fraud prevention services.
Advertising networks and data analytics providers.
Social media platforms.
Other third parties that provide consumer information.

Categories of Sources of Personal Information

We collect personal information from the following categories of sources:

Directly from you. When you provide information through our websites, by telephone, in person, or through other channels, such as when you place an order, create an account, contact customer service, or submit a product review.
Automatically from your devices. When you navigate and interact with our Services, through cookies, web beacons, service workers, and other tracking technologies as described above.
From third-party advertising and analytics partners. Including Google, Meta (Facebook), Microsoft, Pinterest, and Listrak.
From service providers. Including payment processors, shipping carriers, fraud prevention services, and email marketing platforms.
From publicly available sources. Such as government databases or other publicly available directories.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal data, for the following business and commercial purposes:

Providing and maintaining our Services. To provide you with our website, products, and customer support, and to fulfill and manage purchases, orders, deliveries, payments, returns, and exchanges.
Account management. To create and manage your account, verify your identity, and provide you with notices about your account.
Communicating with you. To respond to your inquiries and customer service requests, send you transactional communications (such as order confirmations, shipping notifications, installation request updates, and account alerts) by email, SMS/text message, telephone, or other channels, and notify you about changes to our Services. With your consent where required by applicable law, we may send you SMS/text messages related to your orders, service requests, or account activity. Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP to any message you receive from us. For help, reply HELP or contact us at [email protected].
Marketing and promotions. To provide you with news, special offers, newsletters, and general information about products, services, and events we offer that are similar to those you have already purchased or inquired about, unless you have opted not to receive such information. We may send marketing communications by email or, with your prior consent where required by applicable law, by SMS/text message.
Personalization. To customize the Services according to your individual needs and interests, store information about your preferences, and recognize you when you return to our Services.
Analytics and improvement. To gather analysis and valuable information so that we can improve our Services, estimate our audience sizes and usage patterns, and monitor the usage of our Services.
Advertising. To deliver relevant advertising to you, including interest-based advertising, and to measure the effectiveness of our advertising campaigns, including ad conversion tracking and remarketing.
Email marketing automation. To send targeted email marketing communications, track email engagement, and recover abandoned shopping carts.
Performance monitoring. To detect, prevent, and address technical issues, monitor website performance, and log errors.
Security and fraud prevention. To detect, prevent, and investigate security incidents, fraudulent transactions, and other illegal activities, and to protect the rights, property, and safety of our Company, our customers, and others.
Legal compliance. To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
Enforcing our rights. To enforce our terms of use and other agreements, including for billing and collection purposes.
Research and development. To develop new products, services, features, and functionality.
Quality assurance. To verify and maintain the quality and safety of our products and Services.
Improving our technology and tools. As part of our ongoing effort to provide you with a better experience, we may use information collected through our Services — including information from customer service interactions such as phone call transcriptions, live chat conversations, and product inquiries — to help train and improve technology tools, including artificial intelligence and large language models, that support and enhance our business operations, product recommendations, customer service, and overall user experience. When we use personal information for these purposes, we implement appropriate safeguards, including de-identification and aggregation techniques where feasible, to help protect your privacy. We are committed to using these tools responsibly and in ways that benefit your experience with our Services.
As described at collection. For any other purpose described to you when you provide the information.
With your consent. For any other purpose with your consent.

Who We Disclose Your Information To

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may also disclose personal data that we collect or you provide as described in this privacy policy:

Service providers, contractors, and other third parties. To contractors, service providers, and other third parties we use to support our business. Where required by applicable law, these parties are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them. These include payment processors, shipping and fulfillment providers, customer service platforms, email marketing platforms (such as Listrak), analytics providers (such as Google Analytics and Microsoft Clarity), advertising partners (such as Google Ads, Bing Ads, Facebook, and Pinterest), dealer and installer partners, fraud prevention services, cloud hosting providers, and data storage providers.
Affiliates and subsidiaries. To our subsidiaries and affiliates.
Business transfers. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of etrailer’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by etrailer is among the assets transferred.
Legal purposes. To comply with any court order, law, or legal process, including to respond to any government or regulatory request; to enforce or apply our terms of use and other agreements, including for billing and collection purposes; and if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our Company, our customers, or others.
With your consent. For any other purpose disclosed by us when you provide the information, or with your consent.

Categories of Third Parties to Whom Personal Information Is Disclosed

We may disclose personal information to the following categories of third parties:

Service providers and contractors: Companies that perform services on our behalf, such as payment processing, order fulfillment, shipping, customer service, email delivery, analytics, fraud prevention, cloud hosting, and data storage.
Advertising networks: Companies that help us deliver targeted advertising, measure ad performance, and conduct remarketing campaigns.
Analytics providers: Companies that help us understand how users interact with our Services and improve our offerings.
Social media platforms: When you interact with our social media features or share content from our Services.
Dealer and installer partners: Third-party dealers and installation service providers to whom we may disclose your name, contact information, vehicle information, and installation request details in order to facilitate product installation and related services you have requested. These partners are contractually required to use your information only for the purposes for which it is disclosed to them.
Business partners: Companies with whom we jointly offer products or services.
Professional advisors: Lawyers, accountants, auditors, and other professional advisors as needed.
Government entities: When required by law, legal process, or governmental request.

Categories of Personal Information Disclosed for a Business Purpose

In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose to the categories of third parties indicated:

Category of Personal Information	Categories of Third Parties
Identifiers	Service providers (payment processors, shipping carriers, email marketing platforms, analytics providers, cloud hosting providers); dealer and installer partners
Personal information categories per Cal. Civ. Code § 1798.80(e)	Service providers (payment processors, shipping carriers, fraud prevention providers)
Characteristics of protected classifications	Service providers (as necessary for legal compliance)
Commercial information	Service providers (analytics providers, email marketing platforms, order fulfillment providers); dealer and installer partners
Internet or other electronic network activity information	Service providers (analytics providers, performance monitoring providers, advertising partners)
Geolocation data	Service providers (analytics providers, advertising partners)
Inferences drawn from the above	Service providers (analytics providers, email marketing platforms)
Audio, electronic, visual, or similar information	Service providers (customer service platforms, cloud storage providers)
Sensitive personal information (account credentials, payment information)	Service providers (payment processors, fraud prevention providers)

Sale and Sharing of Personal Information

When you use our Services, certain third-party advertising and analytics partners may collect information about your browsing activity through cookies, pixels, and similar tracking technologies. Under the California Consumer Privacy Act (“CCPA”) and certain other state consumer privacy laws, this type of data collection by third parties in exchange for advertising services may be considered a “sale” or “sharing” of personal information.

In the preceding 12 months, the following categories of personal information may have been sold or shared with the following categories of third parties:

Category of Personal Information	Categories of Third Parties	Purpose
Identifiers (e.g., IP address, unique identifiers, cookie IDs)	Advertising networks (Google Ads, Bing Ads, Facebook, Pinterest); analytics providers (Google Analytics, Microsoft Clarity)	Targeted advertising, ad conversion tracking, remarketing, analytics
Internet or other electronic network activity information (e.g., browsing history, search history, interaction with website)	Advertising networks (Google Ads, Bing Ads, Facebook, Pinterest); analytics providers (Google Analytics, Microsoft Clarity)	Targeted advertising, ad conversion tracking, remarketing, analytics, heatmaps, session recordings
Commercial information (e.g., products viewed or purchased)	Advertising networks (Google Ads, Bing Ads, Facebook, Pinterest); email marketing providers (Listrak)	Targeted advertising, remarketing, cart abandonment recovery
Geolocation data	Advertising networks (Google Ads, Bing Ads, Facebook, Pinterest); analytics providers (Google Analytics)	Targeted advertising, analytics
Inferences drawn from the above	Advertising networks; analytics providers	Audience modeling, targeted advertising

We do not sell or share personal information of consumers we know to be under 18 years of age.

Notice of Financial Incentive

We may offer programs, benefits, or other offerings to consumers in exchange for the collection, retention, or sale of personal information. Such offerings may include loyalty programs, discounts, promotional offers, or other incentives. If we offer any financial incentive or price or service difference related to the collection, retention, sale, or sharing of personal information, we will provide you with a separate Notice of Financial Incentive that describes the material terms of the program, the categories of personal information collected, the value of your data, how you can opt in, and your right to withdraw at any time without penalty. You will not be enrolled in any financial incentive program without your prior opt-in consent.

Data Retention

We retain the categories of personal data described in this policy for as long as reasonably necessary to fulfill the purposes described in this policy or as otherwise legally permitted or required. In determining how long to retain personal data, we consider our legal and business obligations, potential risks of harm, the nature of the information, and the purposes for which it was collected. Specifically:

Account and contact information is retained for as long as you maintain an account with us and for a reasonable period thereafter to fulfill legal obligations and resolve disputes.
Transaction and order records are retained for the period required by applicable tax and commercial laws.
First-party cookies and tracking data are retained in accordance with our internal policies, which typically range from session-based to up to 24 months. The retention periods for third-party cookies and tracking technologies are determined by the respective third-party providers and are outside of our direct control. For information about a particular third party’s data retention practices, please refer to that provider’s privacy policy as linked in the Third-Party Trackers and Analytics section above.
Customer service records are retained for as long as reasonably necessary to support and resolve inquiries.
Marketing data is retained until you opt out of marketing communications or for a reasonable period of inactivity.

At the end of the applicable retention period, personal data will be deleted, destroyed, or deidentified.

Your Rights and Choices About Your Information

This section describes mechanisms you can use to control certain uses and disclosures of your information and rights you may have under state law, depending on where you live.

Advertising, Marketing, Cookies, and Tracking Technology Choices

Cookie Preference Management. We use OneTrust, a consent management platform, to manage your cookie and tracking preferences. Depending on your geographic location, you may be presented with a cookie banner when you first visit our Services that allows you to customize your preferences for different categories of cookies (e.g., strictly necessary, performance, functional, and targeting cookies). The specific cookie preference options presented to you may vary based on your location and the requirements of applicable law. Where a cookie banner is displayed, you may update your cookie preferences at any time by clicking the “Cookie Settings” or similar link in the footer of our website. If a cookie banner is not displayed in your jurisdiction, you may still manage cookies through your browser settings or by exercising other rights described in this policy.

Cookies and Other Tracking Technologies. In addition to the OneTrust cookie banner, you can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies or similar tracking files, some features of our Services may be inaccessible or not function properly.

Promotional Communications. If you do not wish to receive promotional emails from us, you can opt out by following the unsubscribe link or instructions provided in any marketing email we send. Even if you opt out, we may continue to send you transactional communications (e.g., emails regarding your account, orders, shipments, returns, and customer support questions).

Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver interest-based advertisements, you may opt out using one of the methods described below. You can also learn about opting out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) at http://www.networkadvertising.org . You may also opt out of specific third-party tracking by using the following resources:

Google: https://adssettings.google.com
Facebook: https://www.facebook.com/settings/?tab=ads
Pinterest: http://help.pinterest.com/en/articles/personalization-and-data

Your State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal data, including:

Right to Know and Access. You may confirm whether we process your personal data and request access to a copy of the personal data we have collected about you, including: the categories of personal information collected; the categories of sources from which personal information was collected; the business or commercial purpose for collecting, selling, or sharing personal information; the categories of third parties to whom we have disclosed personal information; and the specific pieces of personal information we have collected about you. To the extent feasible and required by applicable state law, data will be provided in a portable format.

Right to Correct. You may request that we correct inaccuracies in your personal data that we maintain, taking into account the information’s nature and processing purpose.

Right to Delete. You may request that we delete personal data about you that we maintain, subject to certain exceptions under applicable law.

Right to Opt Out of Sale/Sharing. You may direct us to stop selling or sharing your personal information with third parties.

Right to Limit Use of Sensitive Personal Information. If we use sensitive personal information for purposes other than those permitted under applicable law, you may request that we limit such use. As noted above, we only use sensitive personal information for permitted purposes under CCPA § 1798.121 and California Code of Regulations, title 11, § 7027(m).

Right to Opt Out of Targeted Advertising, Profiling, and Automated Decisionmaking. Under the laws of certain states, you may have the right to opt out of the processing of your personal data for purposes of targeted advertising, or for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. If you are a resident of a state that provides such rights, you may exercise them by contacting us using the methods described in the How to Exercise Your Rights section below, or by using the opt-out mechanisms described in this policy (including the GPC and our OneTrust cookie banner). In addition, effective January 1, 2027, California law will provide consumers with additional rights related to automated decisionmaking technology (“ADMT”). If we use ADMT to make significant decisions concerning you (such as decisions related to financial services, housing, employment, healthcare, or education), you may have the right to opt out of such use and to request information about the logic involved in such decisions. We do not currently use ADMT to make decisions that produce legal or similarly significant effects concerning consumers. If our practices change, we will update this policy and provide you with the ability to exercise applicable rights. We engage in profiling through the use of advertising and analytics technologies that collect information about your browsing activity, purchasing behavior, and interactions with our Services to build consumer profiles reflecting your preferences, product interests, and browsing tendencies. These profiles are used for targeted advertising and remarketing purposes as described in this policy. If you are a Minnesota resident and you revoke your consent to the processing of your personal data, we will cease such processing within 15 days of receiving your revocation request.

Right to Contest Profiling Decisions. If you are a resident of Connecticut or Minnesota, you may have the right to question and challenge automated profiling decisions that produce legal or similarly significant effects concerning you. If you believe such a decision has been made about you, you may request information about the data used in the decision, request correction of any inaccurate data used, receive the reasons for the decision, and request a reevaluation. To exercise this right, contact us using the methods described in the How to Exercise Your Rights section below.

Right to Obtain a List of Specific Third Parties. If you are a resident of certain states (including Oregon, Minnesota, and Maryland), you may request a list of the specific third parties to whom we have disclosed your personal data. If we do not maintain records sufficient to identify the specific third parties to whom we have disclosed your particular personal data, we will provide you with a list of the specific third parties to whom we have disclosed any consumer's personal data.

Right to Non-Discrimination. You have the right not to be discriminated against for exercising any of your privacy rights, including by being denied goods or services, charged different prices or rates, provided a different level or quality of goods or services, or being suggested that you will receive a different price or rate or a different level or quality of goods or services.

Important: The exact scope of these rights varies by state. There are also several exceptions where we may not have an obligation to fulfill your request.

How to Exercise Your Rights

To exercise any of the rights described above, you may submit a request by:

Email: [email protected]
Phone: 1-888-646-1319
Online: https://www.etrailer.com/support/do-not-sell-or-share-my-personal-information

We will acknowledge receipt of your request and respond within the time period required by applicable law.

Verification Process

When you submit a request, we will take steps to verify your identity before fulfilling the request. The level of verification required will depend on the nature of the request and the sensitivity of the information involved. For requests to know the categories of personal information we have collected about you, we will verify your identity to a reasonable degree of certainty by matching at least two data points you provide (such as your name and email address) against information we already maintain. For requests to access specific pieces of personal information, to delete personal information, or to correct inaccurate personal information, we will verify your identity to a reasonably high degree of certainty by matching at least three data points you provide (such as your name, email address, and order history) against information we already maintain, and may require you to provide a signed declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

When responding to access requests, we will not disclose Social Security numbers, driver's license numbers, health insurance identification numbers, financial account numbers, biometric data, or account passwords. Where we have collected such information, we will inform you with sufficient particularity that such data is maintained by us without disclosing the data itself.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. If you use an authorized agent, we may require that the authorized agent provide proof of written permission from you to act on your behalf and that you verify your own identity directly with us, unless the agent provides a valid power of attorney.

Opt-Out Preference Signals

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data “sales” and “sharing” as defined under applicable laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law. We process opt-out preference signals at the browser level. When we detect such a signal, we will treat it as a valid request to opt out of the sale and sharing of personal information associated with that browser. We honor GPC signals in addition to, and independent of, the cookie preferences you set through our OneTrust cookie banner. For information on how to enable the GPC signal, visit https://globalprivacycontrol.org .

Appeals

If we deny your privacy rights request, you may appeal that decision by contacting us at [email protected] with the subject line “Privacy Rights Appeal.” We will respond to your appeal within the time period required by applicable law. If we deny your appeal, we will provide you with information on how to contact the appropriate state attorney general or other regulatory authority to submit a complaint, if applicable.

Nevada Residents

Nevada provides its residents with a limited right to opt out of certain personal data sales. Residents who wish to exercise their sale opt-out rights may submit a request to [email protected].

Do Not Track / CalOPPA Disclosure

When you use our Services, third parties may collect personally identifiable information about your online activities over time and across different websites or online services, as described in the Third-Party Trackers and Analytics section of this policy. We honor opt-out preference signals such as the Global Privacy Control as described above. We also provide consumers with the ability to manage their cookie and tracking preferences through our OneTrust-powered cookie banner, which allows you to opt out of non-essential tracking technologies.

How We Protect Your Personal Data

We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. Any transmission of personal data is at your own risk. The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access, including keeping your account credentials confidential.

Links to Other Sites

Our Services may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to Our Privacy Policy

We may update this policy from time to time, and we will provide notice of any such changes to the policy as required by law. The date the privacy policy was last updated is identified at the top of the page. We will notify you of material changes to this policy by posting a prominent notice on our website prior to the change becoming effective and by updating the “last updated” date at the top of the page. We may also email or otherwise communicate reminders about this policy. You should check our Services periodically to see the current policy and any changes we have made to it.