Notice at Collection of Personal Information
Last Updated: 05/13/2026
This Notice at Collection is provided to you pursuant to the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), and the regulations promulgated thereunder at California Code of Regulations, title 11, section 7012. This notice is intended to inform you, at or before the point at which we collect your personal information, about the categories of personal information we collect, the purposes for which that information is collected and used, whether that information is sold or shared, and how long we retain it, so that you may make informed choices about whether and how to interact with our Services.
For a comprehensive description of our information practices, including your rights under the CCPA and other applicable state privacy laws, please see our full privacy policy at https://www.etrailer.com/support/privacy-policy.
Categories of Personal Information Collected, Purposes of Collection, and Retention
The following table identifies the categories of personal information, including sensitive personal information, that etrailer ("Company," "we," "our," or "us") collects from consumers, the purposes for which each category is collected and used, whether each category is sold or shared (as those terms are defined under the CCPA), and the applicable retention period or criteria.
| Category of Personal Information | Purposes for Collection and Use | Sold or Shared | Retention Period or Criteria |
|---|---|---|---|
| A. Identifiers (e.g., real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name) | Providing and maintaining our Services; account management; communicating with you; marketing and promotions; personalization; analytics and improvement; advertising; email marketing automation; security and fraud prevention; legal compliance; enforcing our rights; improving our technology and tools (including training artificial intelligence and large language models) | Yes | Retained for as long as you maintain an account with us and for a reasonable period thereafter to fulfill legal obligations and resolve disputes. First-party cookie-based identifiers are retained in accordance with our internal policies, typically ranging from session-based to up to 24 months. The retention periods for third-party cookies are determined by the respective third-party providers and are outside of our direct control. |
| B. Personal Information Categories (Cal. Civ. Code § 1798.80(e)) (e.g., name, signature, address, telephone number, credit card number, debit card number, other financial information) | Providing and maintaining our Services; processing transactions and payments; account management; communicating with you; security and fraud prevention; legal compliance; enforcing our rights | No | Retained for the period required by applicable tax and commercial laws, and for a reasonable period thereafter to resolve disputes and fulfill legal obligations. |
| C. Characteristics of Protected Classifications (e.g., age, gender, if voluntarily provided) | Legal compliance; analytics and improvement (in aggregate or de-identified form) | No | Retained for as long as reasonably necessary to fulfill the purposes for which it was collected or as required by applicable law. |
| D. Commercial Information (e.g., records of products purchased, obtained, or considered; purchasing or consuming histories or tendencies) | Providing and maintaining our Services; personalization; analytics and improvement; advertising; email marketing automation; marketing and promotions; returns and recalls; improving our technology and tools (including training artificial intelligence and large language models) | Yes | Retained for as long as you maintain an account with us and for a reasonable period thereafter, or for the period required by applicable tax and commercial laws. |
| E. Internet or Other Electronic Network Activity Information (e.g., browsing history, search history, interaction with website or advertisement) | Analytics and improvement; advertising; personalization; performance monitoring; security and fraud prevention; improving our technology and tools (including training artificial intelligence and large language models) | Yes | First-party tracking data is retained in accordance with our internal policies, typically ranging from session-based to up to 24 months. The retention periods for third-party tracking technologies are determined by the respective third-party providers and are outside of our direct control. |
| F. Geolocation Data (e.g., general geographic location derived from IP address or other sources) | Providing and maintaining our Services; advertising; analytics and improvement; personalization; improving our technology and tools (including training artificial intelligence and large language models) | Yes | General geolocation data derived from IP addresses is retained in accordance with our analytics data retention periods. The retention periods for geolocation data collected by third-party tracking technologies are determined by the respective third-party providers and are outside of our direct control. |
| G. Audio, Electronic, Visual, or Similar Information (e.g., call recordings, photographs or videos submitted in connection with product reviews, returns, or customer service inquiries) | Quality assurance; communicating with you; providing and maintaining our Services; improving our technology and tools (including training artificial intelligence and large language models) | No | Retained for as long as reasonably necessary to support and resolve inquiries, and as otherwise required by applicable law. |
| H. Professional or Employment-Related Information (e.g., current or past employment information, if provided in connection with a job application) | Evaluating job applications; legal compliance; improving our technology and tools (including training artificial intelligence and large language models) | No | Retained for as long as reasonably necessary for the application process and for a reasonable period thereafter, or as required by applicable law. |
| I. Inferences Drawn from the Above (e.g., consumer profiles reflecting preferences, characteristics, behavior, attitudes, and tendencies, including product preferences, purchase propensities, and browsing tendencies) | Personalization; analytics and improvement; advertising; email marketing automation; improving our technology and tools (including training artificial intelligence and large language models) | Yes | Retained until you opt out of marketing communications or for a reasonable period of inactivity, or in accordance with the retention period for the underlying data from which the inferences are drawn. |
Sensitive Personal Information
| Category of Sensitive Personal Information | Purposes for Collection and Use | Sold or Shared | Retention Period or Criteria |
|---|---|---|---|
| Account log-in credentials (in combination with any required security or access code, password, or credentials allowing access to an account) | Account management; security and fraud prevention; providing and maintaining our Services | No | Retained for as long as you maintain an account with us and for a reasonable period thereafter to fulfill legal obligations and resolve disputes. |
| Financial account information (credit card, debit card, or other financial account numbers in combination with any required security code, access code, or password) | Processing transactions and payments; security and fraud prevention | No | Retained for the period required by applicable tax and commercial laws and for a reasonable period thereafter to resolve disputes. Payment card details are provided directly to our third-party payment processors and are not stored by us. |
We use and disclose sensitive personal information only for purposes permitted under California Civil Code § 1798.121 and California Code of Regulations, title 11, § 7027(m), including to perform services or provide goods reasonably expected by an average consumer, to prevent and detect security incidents, and to verify and maintain the quality of our Services. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about consumers. Where applicable state law requires your consent before we collect or process sensitive personal information, we will obtain such consent before engaging in that collection or processing.
Your Right to Opt Out of Sale/Sharing
Because certain categories of personal information identified above may be sold or shared (as those terms are defined under the CCPA), you have the right to direct us to stop selling or sharing your personal information. You may exercise this right in any of the following ways:
- "Do Not Sell or Share My Personal Information" / "Your Privacy Choices" link: Click the applicable link located in the footer of our website.
- Global Privacy Control (GPC): We recognize opt-out preference signals, including the GPC. Where required by applicable law based on your jurisdiction, when we detect a GPC signal, we will treat it as a valid request to opt out of the sale and sharing of personal information associated with that browser. The manner in which we process opt-out preference signals may vary depending on your location and the requirements of applicable law. For more information on how to enable the GPC signal, visit https://globalprivacycontrol.org.
- Cookie Preference Management: You may also manage your cookie and tracking preferences through our OneTrust-powered cookie banner by clicking the "Cookie Settings" or similar link in the footer of our website. The specific cookie preference options presented to you may vary based on your location and the requirements of applicable law.
- Contact us directly: You may submit a request by emailing [email protected] or calling 1-888-646-1319.
Your Right to Limit the Use of Sensitive Personal Information
As described above, we use and disclose sensitive personal information only for purposes permitted under California Civil Code § 1798.121 and California Code of Regulations, title 11, § 7027(m). Because we do not use or disclose sensitive personal information for purposes beyond those permitted under these provisions, we are not required to offer a right to limit. If our practices change, we will update this notice and our Privacy Policy accordingly and provide you with the ability to limit such use.
Additional Information
For more information about our privacy practices, your rights under the CCPA and other applicable state consumer privacy laws, and how to exercise those rights, please see our full Privacy Policy at https://www.etrailer.com/support/privacy-policy.
Contact Us
If you have questions or concerns about this Notice at Collection or our privacy practices, please contact us at:
Address: etrailer Corporation, Attn: Legal Department, 1507 Highway A, Wentzville, MO 63385
Email: [email protected]
Phone: 1-888-646-1319